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Bo Heiner

Video: Bo Heiner, VP at Octagon

Bo Heiner, VP of Marketing & Events for Octagon, joined us to discuss sports sponsorships. Video: On Sports Sponsorships  

JP Peterson

Video: JP Peterson, 790 The Zone

JP Peterson, Host & Anchor for 790 The Zone & CSS, joined us to discuss various sports and media related topics. Video: JP Peterson

Jeff Schultz

Video: Jeff Schultz, Atlanta Journal-Constitution

Jeff Schultz, Blogger & Columnist for the AJC, joined us to discuss various sports and media related topics. Video: Jeff Schultz

Ashley Judd Kent

Elite 8 Recap: Kentucky Dominates Twitter Once Again

As part of the Goizeuta Bracket Buzz contest, we were tasked to determine which of the 4 matchups in the Elite Eight would produce the most pre-game “buzz” on Twitter.  Essentially, we looked at the 24 hour period before tip-off, and collected all tweets that mentioned either team or the match-up in that period.  The Kentucky-Michigan matchup had the most pre-game…

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Kentucky 2014 Sweet 16

Sweet 16 Recap: Nothing Compares to Louisville-Kentucky

As part of the Goizeuta Bracket Buzz contest, we were tasked to determine which of the 8 matchups in the Sweet Sixteen would produce the most pre-game “buzz” on Twitter.  Essentially, we looked at the 24 hour period before tip-off, and collected all tweets that mentioned either team or the match-up in that period.  The Kentucky-Louisville matchup had the most pre-game…

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Jeff Mirman

Video: Jeff Mirman, VP of Marketing, Turner Sports

Jeff Mirman, VP of Marketing for Turner Sports, joined us to discuss working with the NBA.   Video: On working with the NBA

Kansas Sad

Round of 32 Recap: Twitter Sadness in Kansas, Elation in Kentucky

As part of the Goizeuta Bracket Buzz contest, we were tasked to determine which of the 16 matchups in the Round of 32 would produce the most pre-game “buzz” on Twitter.  Essentially, we looked at the 24 hour period before tip-off, and collected all tweets that mentioned either team or the match-up in that period.  The Kentucky-Wichita State matchup had the…

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MercerDance

Round of 64 Recap: Duke-Mercer dominates Twitter, Even BEFORE Tip-Off

The NCAA Men’s Basketball tournament is now down to 32 teams, after the conclusion of the Tulsa-UCLA game last night.  As part of the Goizeuta Bracket Buzz contest, we were tasked to determine which of the 32 matchups in the Round of 64 would produce the most pre-game “buzz” on Twitter.  Essentially, we looked at the 24 hour period before…

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bracketbuzz

Goizueta Bracket Buzz Contest

In support of the Goizueta Marketing Communications Group, Manish and I have been asked to predict the game that generates the most “buzz” for each round of the NCAA tournament.  By buzz we mean the most pre-game (the period 24 hours before tip-off) social media noise.  From a marketing research perspective, this is an interesting endeavor.  Social media has great…

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chris draft

Video: Chris Draft, Founder & President, The Chris Draft Family Foundation

Chris Draft, Founder & President of the Chris Draft Family Foundation, joined us to discuss how athletes can build their personal brand. Video: On building and using a personal brand