For more on this study, click here.
They do play basketball outside of the big six BCS conferences. Given the importance of the structure of the NCAA tournament the mid major schools often provide some of the most dramatic story lines each year. In this post we want to highlight several non-BCS conference teams that have exceptional fan bases.
Number one on our list is the Dayton Flyers. For the decade from 2001 to 2011, the Flyers averaged over 21 wins per season and made three NCAA tournaments. And while this is a very respectable performance, the Dayton fans provided exceptional support. Dayton plays in a large arena (13,435 seats) and on average over 92% of seats are filled (2005 to 2011). The end result is that Dayton has averaged about three times as much revenue as the average D1 basketball program. The second and third ranked programs were Xavier and Wichita State. Xavier also produces about three times the revenue of the average D1 college by filling their 10,250 seat arena to almost 98% percent of capacity.
There are a number of other non-major conference programs that also come to mind such as Memphis, UNLV and Butler. Butler is an interesting case given their high profile coach and tournament success. However, in the last year available, Butler listed revenues that were still a bit less than the average D1 school. If we look at the full ten year period Butler averaged 24.6 wins but in the last five years only filled about 55% of their available seats. UNLV obviously has a great history but averages less than 12,000 fans (last ten years) in an 18 thousand plus arena. Memphis is another great program. But despite exceptional on-court performance (28 average wins from 2001 to 2011), Memphis only sold about 83% of available seats (this has increased to over 90% over the last several years).